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Case Study:

Fitness App For Beginners

This Figma prototype is a beginner fitness app I designed as part of a case study project for a UX course on Coursera. The app features a variety of workout categories and search options to help users find the perfect workout routine. The project allowed me to apply my design skills and better understand user-centered design principles.

I made sure to only use pictures with free copyrights from the internet for this app. I believe in respecting intellectual property rights and ensuring that the app does not infringe on anyone's creative work.

The Fitness App for Beginners UX Case Study, Figma Hifi prototype

Project Overview

The Product:

Fitness coaching service app for beginners.

Duration:

About 2 weeks.

The Problem:

Many beginners are hesitant to commit to a personal coach who may be pushy with upselling or demand rigid scheduling. However, they still need professional guidance to kickstart their fitness journey.

The Goal :

To make this app user-friendly for beginners, the navigation should be intuitive and easy to use, allowing users to find what they need quickly and easily. The app should also provide clear video instructions from professional coaches, allowing users to learn at their own pace. Additionally, users should have the option to select a specific coach they prefer.

 My Role :
Responsibilities :

General UX Designer, UX Researcher

​Designing an easy-to-navigate interface is crucial in keeping users coming back to the fitness app and maintaining a consistent workout routine. By creating a seamless flow for users to browse and access different workout categories, the app aims to encourage users to form good habits and stick to their fitness goals.

The Fitness for beginners App on the mobile

Understanding The User

User Research Summary:

After conducting a user research study on several fitness apps and their users, as well as trying out the apps myself, I found that many fitness beginners prefer workouts that are similar to what they find on social media. These workouts are often free and don't require a subscription, which appeals to users who don't want to commit to a specific plan or coach. Many users also find it difficult to stick with an app if the exercises are not well explained or customized for their level. Additionally, busy schedules make it difficult for users to commit to specific class times or coaches who try to sell them classes.

To address these pain points, I designed a simple and easy-to-navigate fitness app for beginners that offers clear categories for users to start with. The app aims to provide a good flow to users so that they keep coming back and create a good workout habit.

Persona # 1:

Problem Statement:

Gemma is a mom and a full time worker, she needs a simple app to do simple exercises for a beginner like her so she can build a goo habit for herselves.

User Story: 

User Story 1
Persona # 2:

Problem Statement:

Adam is a busy man who flies around and needs a simple workout app to maintain his workout habit so he stays healthy and not impact his work either.

User Story: 

User Story 2
Competitive Audit
competitive audit 1
competitive audit 2
Ideation

I conducted an ideation exercise to brainstorm solutions that could address the gaps identified during the competitive audit, with a particular focus on categories within the app and the workout videos available to users. By generating a variety of ideas, I was able to explore potential features and approaches that could make the app more user-friendly and accessible to beginners.

iedation

Start Designing

Digital Wireframes
Homepage Wireframe

We aim to create a beginner-friendly atmosphere in our fitness app by featuring great pictures of coaches working out. Our goal is to encourage beginners to explore the workout categories and follow along with videos to develop a healthy habit.

Low-Fidelity Prototype
lowfi prototype

To prepare for the upcoming usability testing, I designed a low-fidelity prototype that focused on the user flow of browsing workout categories. The prototype was created to give users an idea of how to find the right workout for their needs in a simple and intuitive manner.

Usibility Study:

Study Type:

Unmoderated Usibility Study

Location:

Sweden

Participants:

2

Length:

40 minutes

Findings:

Users have diverse preferences when it comes to finding workouts, which is why it's important to offer multiple search options such as by duration, muscle group, and more. This will make it easier for them to discover workouts that match their goals and preferences.

Refining The Design

From Wireframe to Mockups:
before usibility wireframe
browse page Mockups

Added Duration section, so the users can also browse workouts against length of the workouts.

The Mockups:
Home Page of Fitness App for Beginners
Browse-Equipment
Endurance page
Trainers page
High-Fidelity Prototype:
Accessibility Considerations:

1.

 

More category for users so they feel interested to stay on the app and explore.

2.

 

High-quality pictures and videos are crucial to provide a pleasant and motivating experience for users, which can encourage them to follow along and build a healthy workout habit for the future.

Responsive Design

Sitemap:
Sitemap - GO!.001

After finalizing the design of the app, I moved on to designing the responsive website. To ensure a consistent and cohesive experience across all devices, I used the sitemap as a guide for the organizational structure of each screen's design. By doing so, I was able to create a well-organized and user-friendly website that is easy to navigate regardless of the device being used.

Responsive Designes:
responsive design

To ensure the best user experience across different devices, I created designs for various screen sizes including mobile, tablet, and desktop. Each design was optimized to meet the specific needs and preferences of users on each device and screen size.

Going Forward

Take Aways:
Impact:

Users have shown positive feedback towards our app, specifically mentioning that they appreciate the various categories that cover different target areas, allowing them to easily search for specific workouts based on the provided filters.

What I learned:

Improvement is an ongoing process, and it's important to always listen to our users and see how we can make their experience better. Even small changes, taken step by step, can have a big impact on both our days and theirs.

Next Steps:

1.

Put good quality videos in the app so the user can really follow along.

2.

 

Add a sign up and sign in page.

3.

 

I will continue the research on additional categories and SEO to better align with user needs and improve their experience within the app.

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